Helps remove more plaque than brushing alone. Rinse before brushing. Helps loosen plaque. Compare to Plax (This product is not manufactured or distributed by Johnson & Johnson Healthcare Products, distributor of Plax Advanced Formula Plaque Loosening Rinse Soft Mint). PureTest quality seal. Quality Guaranteed: This TopCare product is laboratory tested to guarantee its highest quality. Your total satisfaction is guaranteed. Questions? 1-888-423-0139.